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Engagement Farming: The Quiet Manipulation Behind Viral Content

It starts innocently enough. A post appears on your feed—“Type YES if you love your mother.” Another asks, “Drop a ❤️ if you agree.” You pause, maybe smile, maybe scroll. But sometimes, almost instinctively, you engage. A tap, a comment, a reaction. Multiply that across millions of users, and suddenly, something trivial becomes algorithmically unstoppable. […]