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NPC Meme: When the Internet Turned Human Behavior Into a Script

There’s a moment that plays out daily now—on a train, in a café, or scrolling endlessly through short-form videos—where something feels oddly repetitive. A creator smiles blankly, repeats a phrase like “Yes, yes, ice cream so good,” responds to virtual gifts with mechanical enthusiasm, and loops the same reactions again and again. It’s strangely hypnotic. […]